• Vivian De Waart

Tik Tok and its societal flaws

TikTok has become a worldwide craze where anybody can post videos often including jokes, dancing, and skits. However, something that TikTok has turned into is a competition.

Anybody can post anything they want on the app exposing users to all different kinds of people with different backgrounds and quite obviously, with different appearances. Users are seeing a trend of prioritizing and praising attractive Caucasian influencers.

“It can often make me feel like my race is not as beautiful because of the way white influencers are portrayed,” said Scarlet Ruiz, a Hispanic student.

Many minority groups are specifically calling for more representation on the “For You” page which displays trending content and content put on specifically to fit the user’s interests.

The rising popularity of these white users causes self-esteem issues in many people who feel underrepresented. Some of the most popular, or “hyped” creators at the moment including, Charli D’amelio with now over 74 million followers, Chase Hudson with 22.5 million followers, and Loren Gray with over 46 million followers are all white.

“I don’t think I could name one super popular creator on tik tok that is a person of color in comparison to the most popular creators who happen to all be white,” said Kiana Brady, a user on tik tok.

Not only do these popular TikTokers get the satisfaction of popularity, but they receive large amounts of money all for making 15-second videos often in their bedroom. This goes to show how easy it is to become famous on the app. Charli D’amelio has managed to hoist her net worth to $250,000 by becoming “the hype” of TikTok.

TikTok’s public praise for certain creators has influenced new beauty standards for other people on the app. Users have often responded to popular creators with jealousy and hatred towards them. In a video explaining other people should get “handed the hype” TikToker @payabyab.johnson declared, “The hype is FOR THE PEOPLE NOW”, implying people without the unrealistic beauty standards should also be popular at one point.

The problem is seemingly at the core of society’s beauty standards. What needs to be done in order to improve the situation is to promote diversity and representation in the media. It is known that the entertainment industry tends to favor white people and often disregards other races.

With more representation in other forms of media, the “hype” is sure to come to people of color on different social media platforms. Tik Tok happens to be one of the most popular platforms at the moment, making it even more important to discuss race issues and to promote diversity and appreciation of different skin colors and cultures.